Co-creative Commerce

Interesting idea from Charles Savage / paper called Co-creative Commerce
Oct. 20, 2001 – Rev. 7.2
Plug-n-Partnering™ through “Web Services”
is enabling the shift from
the FROWN to the SMILE

by

Arun Gairola and Charles Savage

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Creating opportunities is inherently collaborative and co-creative whereas exploiting opportunities is a competitive process. Instead of the traditional SWOT analysis, we engage in

SICO:
Strengths,
Improvement Opportunities internally,
Challenges and
Opportunities for new business externally

This is why we are clearly going beyond the Porter model and the traditional approaches to strategic planning. We are fast entering the realm of strategic networking and teaming. This is so much more open, fluid and dynamic.”

“This shift can lead to real increases in shareholder value, because we have also increased our stakeholder value. As we have valued (verb) one another, as individuals and companies, we are able to generate even more value (noun) among and between us, especially through our co-creative abilities. This is the new win-win model that creates substantive wealth, not just a pretty but hollow bubble. To get there, we are going to have to think through what is core to our businesses.”
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